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Birmingham Post
Birmingham Post
Business
Tom Houghton

Toy maker Sambro International eyes growth after receiving £13m Barclays funding

A Manchester-based international toy maker and distributor is assessing growth opportunities after it secured a £13m funding package from Barclays.

Sambro International is a global supplier of licensed toys, stationery and arts and craft products, and said it achieved strong sales throughout last year despite the Covid pandemic.

The firm employs around 90 staff with offices in Bury, Hong Kong and Amsterdam, and said it will now continue its growth aspirations.

Tony Hicks, CEO, said: “We are delighted to be working with the Barclays’ team and have been very impressed with their desire to understand our business and build a strong partnership approach.

"The next few years will be very exciting for our business.”

Tom Falcon, chairman of Sambro and partner at Elysian, which has backed Sambro since 2016, added: “We have been really impressed by Sambro’s resilience and business improvements over this challenging period.

“Combining Sambro’s highly capable team with Barclays Bank support, the platform has been laid for a period of accelerated growth.

"Sambro can pursue new opportunities and markets and we are excited by the future for the business.”

Matt Ryan, head of north and midlands large corporate retail and wholesale at Barclays, added: “Barclays has been building a close relationship with Sambro International since it was acquired by Elysian in 2016 and I’m delighted to see this latest facility put in place to support their continued growth aspirations.”

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