Towie's Jess Wright has developed and launched a range of new beauty products as an extension of her popular collection with Poundland.
New additions include a tar motif beauty bag, make up headbands, five multi-purpose cosmetics brushes and an EDT fragrance named ‘Happily Ever After’.
The new range will form part of Jess’s re-branded collection of best-selling nails, lashes, fragrances and tanning range.
Jess’s products launch in over 800 Poundland stores this month, all priced at £2.50.
The Towie star said: "I’m delighted to be extending my beauty collection with Poundland at such an exciting time in my life.
“It’s been a dream to work with the team to develop beauty accessories that are such a big part of my daily beauty routine. Make up headbands and great brushes are my go-to items when getting ready for a night out!
“My new fragrance is my favourite product and it’s just the essence of me, I’m thrilled with it! I absolutely loved trying out the different notes and scent combinations.
“It’s really important to me to be able to offer such high quality beauty products to so many people at such a fantastic price; I think everyone deserves a little bit of luxury and glamour at the moment.”
Poundland’s Head of Beauty, Shauna Falconer said: “We’ve loved working with Jess on this new collection and it really captures her iconic, glamourous style perfectly. Our customers will love the new range and it’s been great to bring some more ‘Jess magic’ to Poundland!
“With Jess getting married later this year; we hope that she and brides across the UK will be wearing her gorgeous new ‘Happily Ever After’ fragrance to celebrate their big days too!”
