The Gambling Commission has announced stronger measures to protect players of online slots games, including a limit on spin speeds and a ban on features that speed up play.
Slot games have by far the highest average losses per player of online gambling products, the regulator said.
The measures include a ban on slot spin speeds faster than 2.5 seconds, autoplay features which can lead to players losing track of their play, and sounds or imagery which give the illusion of a win when the return is in fact equal to, or below, the original stake.
The protections will need to be fully implemented by online operators by October 31 this year.
Neil McArthur, Gambling Commission chief executive, said: “To make online games safer we are introducing a ban on features that speed up play or give the illusion of control over the outcome.
“We are also introducing a ban on autoplay, losses disguised as wins and slot spin speeds faster than 2.5 seconds. The evidence shows that these features increase the risk of harm to customers.
“This is another important step in making gambling safer and where the evidence shows that there are other opportunities to do that we are determined to take them.”
Sports minister Nigel Huddleston said: “Today’s steps will help curb the intensity of online gambling, introducing greater protections that will reduce the risk of gambling-related harm.
“I welcome the Gambling Commission’s tough measures as we continue our comprehensive review of gambling laws to make sure they’re fit for the digital age.”
