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Football London
Football London
Sport
Alan Smith

Tottenham's NFL and Amazon deals fail to make up for 15% revenue hit in Deloitte Money League

Tottenham Hotspur have dropped one spot to ninth in the latest Deloitte Football Money League following a 15% reduction in recorded revenue as a result of the coronavirus.

Chelsea have overtaken their London rivals with Arsenal trailing in 11th position. Manchester United are fourth, with Liverpool climbing to fifth and Manchester City in sixth. Crystal Palace and West Ham United were 25th and 26th respectively.

The decline in revenue was driven by a £108milllion (44%) fall in broadcast revenue to £135.9million but Spurs were the only club in the top ten to increase their matchday income, up £15million to £94.5million, with commerical income making up for 41% of their revenue.

Deloitte said: "Commercial revenue was boosted through the hosting of two NFL matches during October 2019, the production of the Amazon All or Nothing documentary and the signing of a multiyear partnership with HSBC.

"The medium term outlook for Tottenham appears positive, with the new stadium providing the foundation to continue to grow matchday and commercial revenue. Prior to the pandemic the stadium was scheduled to host boxing, rugby union and rugby league alongside NFL and other events (e.g. concerts) and the club signed an extension with its principal partner AIA until the end of the 2026/27 season. "

Across Europe's top 20 clubs, Deloitte estimated a €1.1billion (£980million) decrease in revenue to €8.2billion (€7.3billion) in 2020, with broadcast revenue falling by close to a quarter and matchday revenue by 17%. Commercial revenue increased by a combined €105million (£93million).

The analysis indicates that by the end of this season the amount of revenue lost will hit €2billion (£1.77billion) because games remain behind closed doors and broadcasting deals in other countries, such as France, have been greatly affected.

Premier League sides appear to have been impacted less substantially compared to their continental counterparts despite having to pay sizeable rebates to broadcasters and supporters due to last spring’s lockdown.

You can read the Deloitte report in full here.

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