Tottenham have announced a new eight-year shirt sponsorship deal with AIA worth £320million.
The new deal extends their agreement with life insurance group AIA until the end of the 2026-27 season and is thought to worth around £40m annually, in line with Chelsea, Arsenal and Liverpool’s deals.
The agreement is the latest move by Tottenham to boost their ability to rival the Premier League's biggest clubs, having moved into Europe's most expensive stadium late late season.
Daniel Levy, the Tottenham chairman, said: “This renewed and extended partnership demonstrates the strength and success of our well-established relationship with AIA and underlines the positive impact we have been able to bring to AIA’s brand and business.
“We are proud to have the immense support of AIA at such a significant time in the Club’s history. We shall continue to collaborate to drive the Club’s and AIA’s growth in Asia and support AIA’s commitment to healthy living in its Centennial year and beyond.”
Ng Keng Hooi, AIA Group Chief Executive & President, said: “The enormous popularity of the English Premier League and Spurs across our markets, coupled with the ongoing success of the Club on the field, which culminated in the Champions League Final appearance earlier this year, make this an ideal time to extend our partnership.
“As the Club’s Global Principal Partner, we will continue to create many opportunities for our customers, agents, employees and local communities to interact with Spurs players, coaching and support staff.
“We’ve already enjoyed a great deal of success together and I am very confident that both on and off the field there is much more to come.”
