From Amazon Lockers to iBeacons, retailers are no longer thinking in binary terms of online or offline shopping as the worlds of virtual and physical shopping collide. But to profit from this disruption, brands must ensure that the customer and brand experience is seamless and consistent across all channels.
BBC technology reporter Kate Russell asked how all this could be achieved in a discussion with an expert panel at the Guardian Changing Media Summit:
- Lisa Bridgett, director, global sales and marketing, Net-A-Porter
- Christian Macht, CEO, Rakuten Deutschland
- Paul Taylor, former head of digital marketing, Forevermark Diamonds
- Theo Theodorou, general manager, EMEA, xAd
Watch the full session and all other event sessions via our live-stream archive
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