I chatted with the Torchwood ARG producer Mat Fidell and writer Phil Ford yesterday for the Tech Weekly podcast and the results are now available to download.
In particular, I was interested in their intentions: is this Torchwood: The Mission just a branding exercise or is it a new direction in entertainment? How can such cross-media endeavours truly be interactive when to date they've been adjuncts rather than feedback loops?
More on the making of the BBC's latest adventure (listen out for a special clue, mystery hunters) plus the latest in the HD-DVD/Blu-Ray news here.
