During 2007, the following websites ranked #1 by visits among all United Kingdom websites in their respective categories, says Hitwise:
Automotive - Classifieds www.autotrader.co.uk Automotive - Dealerships www.carcraft.co.uk Automotive - Manufacturers www.bmw.co.uk Aviation - Commercial Airlines www.easyjet.com Community - Humanitarian www.raceforlifesponsorme.org Computers and Internet - Electronics www.sony.co.uk Computers and Internet - Hardware www.euro.dell.com Computers and Internet - Social Networking and Forums www.bebo.com Entertainment - Arts www.tate.org.uk Entertainment - Movies www.odeon.co.uk Entertainment - Photography www.pixmania.co.uk Food and Beverage - Lifestyle and Reference www.bbc.co.uk/food Food and Beverage - Restaurants and Catering www.beerintheevening.com Government - Central www.metoffice.gov.uk Health and Medical - Health Insurance www.norwichunion.com Music - Companies www.sonybmg.co.uk News and Media - Print www.telegraph.co.uk Sports - Football www.liverpoolfc.tv
Business and Finance - Banks and Financial Institutions www.lloydstsb.com - Business Directories maps.google.co.uk - Business Information www.moneysavingexpert.com - Employment and Training www.jobcentreplus.gov.uk - Insurance www.moneysupermarket.com - Property www.rightmove.co.uk - Stocks and Shares uk.finance.yahoo.com - Telecommunications www.bt.com - Utilities www.uswitch.com
Lifestyle - Beauty www.avon.uk.com - Dating www.gaydar.co.uk - Family www.genesreunited.co.uk - Weddings www.hitched.co.uk - Womens Sites www.handbag.com
Shopping and Classifieds - Apparel and Accessories www.next.co.uk - Appliances and Electronics www.currys.co.uk - Automotive www.ebaymotors.co.uk - Books www.whsmith.co.uk - Computers www.euro.dell.com - Department Stores www.amazon.co.uk - Flowers and Gifts www.iwantoneofthose.com - Grocery and Alcohol www.tesco.com/grocery - Health and Beauty www.boots.com - House and Garden www.diy.com - Intimate Apparel and Accessories www.annsummers.co.uk - Music play.com - Rewards and Directories www.kelkoo.co.uk - Sport and Fitness www.halfords.com - Ticketing www.ticketmaster.co.uk - Toys and Hobbies www.toysrus.co.uk - Video and Games play.com
Travel - Agencies www.expedia.co.uk - Cruises www.pocruises.com - Destinations and Accommodation www.laterooms.co.uk - Maps www.multimap.com - Transport www.easyjet.com
Despite the success of Amazon, Expedia, Play.com etc, the idea that the web would bring in new online players to replace the old faithfuls (Boots, Tesco, WH Smith etc) doesn't seem to have been realised. Otherwise, any surprises?
