Long's latest collection, Beyond the Velodrome, took its inspiration from the world of cycling, particularly the Helltrack challenge. Riffing on cycling jerseys and taking technical and treated fabrics – mesh, rubberised denim and neoprene – and fusing them expertly with his signature statement knitwear aesthetic, Long produced one of the standout collections of the week Photograph: PR
Like the 90s Manchester club scene, cited as a key inspiration, this collection exploded with vibrancy. Juicy fruit, mouthwatering colours in PVC and translucent rubber were cut into laddish shapes – baggy shorts and bomber-backed shirts. A 'club flyer' print and contrasted floral Liberty prints, which had been given the Shannon makeover, were made in special nylons instead of cotton lawn. Final mention has to go to the superb hair: colourful glitter covered every barnet, although the models who will be finding glitter wherever they go from now until Christmas may disagree Photograph: Christopher Dadey/Christopher Dadey
This collection sees the launch of S/HE, a counter label by Nicoll and the artist Linder, featuring her instantly recognisable collages as prints on unisex garments such as this sweatshirt. The serpent theme ran throughout the collection: a python jacquard in Nicoll's signature bright blue appeared as a bomber jacket and shorts, T-shirt and loose tracksuit-style pants Photograph: Victor VIRGILE/Gamma-Rapho
'This.Is.Techo.Cowboy' said the press release, and indeed it was. The hero piece of the collection was the hand-embroidered, silk western shirt, seen most recently in Isabel Marant's womenswear. Marant is designing her first menswear collection for H&M in November; it remains to be seen if she also backs the western shirt as a menswear trend. We hope she does Photograph: Victor VIRGILE/Gamma-Rapho
This was creative director Jason Basmajian's first summer collection for Geives & Hawkes, and it was the perfect balance of traditional Savile Row tailoring and a more relaxed but still polished sportswear for off-duty days and travelling. Looks such as this bomber jacket and tailored shorts showed that the label is anything but stuffy Photograph: PR
Tom Ford oozes style, charm and charisma as he talks through the collection in his London showroom. He flits between playfully chastising models for walking at the wrong pace and enthusing about casual cocktailwear – a new concept for SS14. Print trousers were teamed with a bright jacket, styled with a white T-shirt and finished with extravagant footwear for an informally louche look. It's all in the details: he even made a pair of chic black velvet padded crutches for one model who was sporting a football injury. That's class Photograph: PR
Thirty-three designers from Savile Row and St James's set up residence at Lord's cricket ground for the afternoon to showcase British tailoring and the Woolmark company's developments in the 'Cool Wool' concept – merino wools that are designed for wear during summer months thanks to breathability and temperature-management properties. Models wandered around the historic Long Room and lounged on the pavilion benches sipping a post-match sharpener, dressed in traditional cricket whites, casual sports blazers and formal pastel tailoring. The result was a truly British tableaux Photograph: Jonathan Blair Ragle/PR
The Fashion East Collective took over a studio space in Covent Garden to showcase five designers. Our favourites were Kit Neale's witty Peckham Riviera collection, complete with chicken shop logo sweatshirt, and Joseph Turvey's streetwear. Turvey combined a rose print with a sportswear silhouette to great success Photograph: PR
This delicate swaying poppy print, scattered across a double-breasted cropped suit, was our favourite look from a collection that featured lace, culotte suits and more than a flash of mankle. See also Tom Ford for why a printed trouser is the look for after dark next summer Photograph: Gareth Cattermole/Getty Images Europe
Burberry returned its menswear show to London for the first time in over a decade, relocating its impressive show tent to Kensington Gardens from Milan. The collection of colour-block, easy-to-wear separates was inspired by the style of Alan Bennett and David Hockney. The colour palette was pure Hockney, as were the ties; the glasses were a nod to both. It felt very English, layered up for walks in the rain; cagoules and sou'westers featured prominently. We wouldn't mind sheltering from a downpour in one of these Photograph: Maurits Sillem/PR
