An inevitable side-show of each international tournament is which team has the best-looking kit - and this summer's European Championships are certainly no different.
While the subject is, by its nature, divisive and open to individual interpretation, we've tried to get to the bottom of things by finding something quantifiable.
The list below is based on the most shirt sales at sports retail site Kitbag.
1. England
It comes as no surprise, of course, to see England's jersey top the list - and by some considerable distance too.
The classic clean-cut Three Lions' kit has gained plenty of praise, but sales will inevitably be borne out of loyalty to the team as much as it is the design.
Supply for the England shirt is said to be running out - and demand is only likely to increase the longer Gareth Southgate's side remains in the tournament.
2. Italy
Elsewhere, Italy - who have impressed many with their early performances in the competition - come in in second place.
3. France
France, favourites among the bookmakers, come in at #3. Whoever beats Didier Deschamps' side will surely fancy themselves against anything the tournament has to offer.
4. Germany
Germany just about never have a bad kit - and this effort is certainly no different. Joachim Low's side reasserted their place as one of the frontrunners of the competition with a 4-2 win over Portugal in Matchday 2.
5. Portugal
Portugal won EURO 2016 despite only winning one of their matches within 90 minutes. Their home shirt is simplistic in design, although it is their away shirt they wore in their opening match against Hungary that has been spoken of most.
6. The Netherlands
It doesn't feel like an international tournament without a sea of orange following The Netherlands. Manager Frank De Boer will see the tournament has a way to re-establish his standing in the game - and while there may be some question marks over their credentials as serious candidates, you can never fault the shirt that they wear.
7. Belgium
Belgium's influence on the Premier League over the past ten years is clear - and with a striker like Romelu Lukaku and a midfielder like Kevin De Bruyne, Roberto Martinez's side are certainly capable of beating anybody on their day.
Their place in this is no doubt aided by the talent they have spread across much of the English league, as much as the nice 'paintbrush stroke' design of their shirt, manufactured by Adidas,
8. Denmark
It may come as a surprise to see Denmark rank in this list above, for instance, Spain. But this effort from Hummel - the only shirt they designed for EURO 2020 - is undeniably nice.
9. Croatia
The nation watched on as England took on Croatia on Matchday 1, getting their campaign off to a winning start thanks to a Raheem Sterling goal to nil.
Sadly, we didn't get to see Croatia's rather tremendous chequered jersey as they were forced, instead, to wear their all-black.
10. Spain
Seeing Spain's placement on this list is somewhat indicative of their current standing among the competition's traditional front-runners.
Once back back-to-back European Championship winners - with a World Cup wedged in the middle of them - Spain are increasingly looking like a team in transition. As we've seen time and again in football, though, anything can happen in tournament football.
Click here to shop Kitbag's EURO 2020 range.