I don't have any particular problem with MTV as a channel but tonight's Xbox 360 unveiling leaves me a little cold. It's nothing to do with the fact that Microsoft have chosen to showcase their new console on TV rather than the traditional launch event or press conference, but rather that it all seems a bit desperate. Elijah Wood, The Killers, "celebrity" interviews - what about just showing us Halo 3? I'm don't want to hear what some non-entity from American Idol is paid to say about the console. I want to see the games, hardware and some indication that 360 is going to offer more than just high-def racing and shooting. "We'll show the hardware - as much as you can do in a television show" says VP Peter Moore. Let's hope so.
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