Tommy Hilfiger has been a regular in London since the 1970s, here he talks art, tailoring and iconic talent...
Home is …
Wherever my wife Dee and I are together. We split our time between homes so we can be close to our seven kids, but Palm Beach is our base.
When did you first visit London?
In 1970, for an extended stay to learn more about the fashion business. I worked on the King’s Road at Jean Machine, right on the sales floor, learning everything I could about different fits and styles. That’s where I became obsessed with Made in Heaven jeans — bell bottoms, high-waisted, beautifully faded with distinctive stitching. I brought them back and sold them at Barneys in New York. It was a full denim lifestyle — jackets, dresses, vests — a whole collection. That era on the King’s Road was iconic.
I worked on King’s Road at Jean Machine, right on the sales floor, learning everything I could about different fits and styles
Where do you stay?
I usually stay at Claridge’s — timeless British charm at its finest. The rooms are spacious, the location is incredibly convenient, and the high tea is, in my opinion, the best in London. Staying there has become more of a tradition than just a hotel choice.
Which shops do you rely on?
I love shopping on Bond Street. I always stop by SJ Phillips — it’s fascinating and full of unique finds. Asprey is another staple for its heritage and craftsmanship. I also love Savile Row — the tailoring is among the best in the world. Anderson & Sheppard is an all-time favourite of mine for classic, impeccably made menswear.
.webp)
What’s the best meal you’ve had here?
Dinner at Harry’s Bar is always exceptional. The atmosphere is elegant, the service is outstanding and the food is consistently excellent. I also love Zuma — the sushi is incredible. I often go with Dee or a group of close friends in the evening. Loulou’s has an incredible scene and decor. And Scott’s is always a classic — great food, great ambience.
Who is the most iconic Londoner?
The King. He’s a true embodiment of British heritage and tradition.
Where do you exercise?
Hyde Park — it’s one of the most beautiful places in the city and a great escape for a long walk.
Who do you call when you want to have fun?
Lawrence Stroll, my former business partner and a great friend. We always find something fun to do in the city.
What do you remember about the capital’s fashion scene in the 1970s?
The King’s Road and Carnaby Street were at the centre of everything — mod, hippie, punk. You had Vivienne Westwood at World’s End, and all kinds of independent shops that were shaping youth culture. It was an incredibly inspiring time.
What are you up to at the moment for work?
F1: The Movie has just been released, which is incredibly exciting. We created our new APXGP Collection for the film — it’s a fusion of fashion and motorsport that blends racing design codes with prep style. Damson Idris, our menswear ambassador, is one of the lead actors and is going to be a huge star.
What do you collect?
I collect books — everything from art, music and architecture to fashion, interiors and film. My library is where I go to spark new ideas.
What’s your favourite work of art in the city?
I love visiting Sotheby’s and Christie’s during their contemporary art sales — the range is always incredible, from Basquiat to Warhol. Over the years, I’ve also seen some truly remarkable Picassos offered by both houses. And of course, the Tate is a constant favourite — it never fails to inspire.
What’s your London secret?
Portobello Road Market. Over the years, I’ve collected some incredible accessories and vintage finds there — it’s a treasure trove of inspiration.
What’s your favourite London grooming spot?
There’s a great little shop just across from Claridge’s called The Refinery. It’s simple, understated, and always delivers exactly what I need.
What’s your ultimate British indulgence?
I’m quite obsessed with British motor cars — vintage MGs, Austin-Healeys, Jaguars. I also love Aston Martin, Rolls-Royce, Bentley, and of course, a good Range Rover. There’s something timeless and elegant about British automotive design.
As told to Joe Bromley
