SANTA CLARA, Calif. _ No Super Bowl can live up to the two weeks of hype. It's so thick, the earth's atmosphere goes into oxygen deficit.
The endless halftime, we'll add, snootily, isn't highly compatible to football flow. It can be twice as long as what the players are used to.
We'll get to this year's Super Bowl matchup, which really does set up as a beauty, but if you can think all the way back to last year's Super Bowl _ it took me awhile _ you'll get the drift here.
A Rams offense that was supposed to be all that, failed to score a single touchdown. The Rams had put up 33 points per game in the season, another 28 in the playoffs.
What happened? Bill Belichick happened. Also: a Super Bowl newbie, Rams coach Sean McVay, out-thought himself, which he copped to afterward.
Truly, it was a display of bad football from the Rams offense. Not even the Pats fans who wear Pats jammies would've bet on the Rams not scoring a TD. Reminder: These games, unlike "Star Trek" plots, don't run off scripts.
Caveat in place, here, then, are a few storylines about the 54th Super Bowl, Feb. 2 in Miami, summed up with short headlines.