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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Danny Jaillet

Tom Brady’s newest endorsement deal is pretty hypocritical

Tom Brady has a new endorsement deal, and it’s one you may not expect. Earlier this week, Brady signed an endorsement deal with Subway.

Known for his restrictive diet and attention to eating healthy, Subway would probably not be his food of choice. Yet, he has already shot an ad for the company, which is expected to air in about a month. Nevertheless, it will not feature him holding an actual Subway sandwich, according to Terry Lefton of the Sports Business Journal.

Perhaps even more intriguing about this endorsement is comments Brady made in September. Appearing on Dax Shephard’s podcast, The Armchair Expert, Brady indicated that he could no longer stomach Subway.

“Over time, what I’ve noticed is that my taste buds change,” Brady said. “I went from, I loved Subway and Burger King and all those types of things, to now, it’s like, the thought of that is like no way! No way!”

There’s more of Brady ripping into companies like Subway.

“The way I see it, food companies are more like chemical companies than anything else,” Brady wrote in his book, The TB12 Method. “But we keep eating what they sell us and then wondering why the rates of disease and obesity are so high. Our bodies become toxic when we ingest toxic chemicals.”

For Subway’s sake, here’s to hoping that Brady  sells a more intriguing commercial pitch.

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