The Tokyo edition of a series of overseas travel guidebooks with a 40-year history is becoming a topic of conversation for its unusual popularity despite being for a local destination.
The first domestic edition of the "Chikyu no Arukikata" (Globe-Trotter Travel Guidebook) series, published by Diamond-Big Co., sold more than 40,000 copies in the first month following its release on Sept. 1, making it surprisingly popular for a guidebook. It has been a hit among people living in the Tokyo metropolitan area who are avoiding traveling long distances because of the novel coronavirus pandemic. In addition, now that travel to and from Tokyo has been included in the Go To Travel tourism campaign, sales are up in regional areas.
The "Chikyu no Arukikata" series was launched in 1979 and has produced about 220 titles on foreign countries and regions. The Tokyo edition was originally scheduled to be published in June, before the Tokyo Olympics was scheduled to begin, but publication was delayed by three months due to a series of closures and changes in business hours at facilities planned for inclusion.
Standard tourist spots such as Sensoji temple and Toyosu Market are comprehensively covered. The guidebook also introduces recommended spots on various themes such as sento public bathhouses and famous shops loved by great writers. Just as in editions for international locations, the guide emphasizes practical information such as travel preparation and tips and includes cautions about climate and crime rates. It also has descriptions such as "don't underestimate crowded trains," and is highly attentive to tourists, which is different to other Tokyo guidebooks.
"I am surprised by the unexpected response to the Tokyo edition. I hope that people in the Tokyo metropolitan area can also discover the charms of their city," the editor said.
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