The BBC has pledged to give a dedicated web page to every TV show it has ever produced, we learn today. Executives, our story says, have quietly conceded that there is often more information about BBC shows on external sites than on bbc.co.uk.
As well as plugging some fairly extensive gaps in the BBC's web repertoire (this is a very big project - covering shows back to the 1930s...) some of the biggest-name programmes are getting an overhaul. Which is why we now have a brand new Today website to pour over.
The last Today site had some good features (Listen Again by programme segment, extended interviews, bloopers and a Twitter feed) but the black and red site was a little oppressive.
Bring on Today 2.0, then, as a pretty good example of how we can expect to see the rest of the BBC's sites shaping up. This one has pictures (not amazing in itself, but strange how we didn't notice the last site didn't have pictures), more prominent links to main news stories on BBC News Online and major interviews are highlighted. The most popular stories available for listen again on the front with the whole running order one click away.
All sensible enough, but note the slightly Communist-era feel of the red and black Today page has been replaced by a bright and breezy white and blue front.
The site is better integrated with other parts of the site, so Have Your Say comments are flagged up, news and sport headlines and the Today podcast. Noticeably, external services are plugged very prominently including comment from Telegraph.co.uk, Today's selection of links on Delicious and Twitter updates.
It's certainly not a radical departure, and is perhaps a little overdue, but welcome all the same. They have even treated us to an excellent insider video on A Day in the Life of Today so we can see how many meetings everyone has to do and how early John Humphrys has to get up.
