Tobacco manufacturer Philip Morris is opening a heated tobacco shop in Clifton on Thursday (August 8).
The cigarette giant, which counts Marlboro among its brands, opened two stores - called IQOS - at Cabot and Cribbs Causeway in June.
They were the first IQOS shops to open in the UK outside of London.
The latest IQOS is on Queen’s Road and will sell electronic devices that are an alternative for smokers.
The gadgets heat the tobacco rather than burn it, which Philip Morris claims is better for your health than smoking normal cigarettes.
The company claims the devices emits on average 95 per cent lower levels of harmful chemicals compared to smoking.
IQOS uses a tiny plate to heat tobacco sticks, which look like short cigarettes and are called Heets, rather than burning them. It still releases a nicotine-containing vapour.
The government does admit available evidence suggests these products may be “considerably less” harmful than tobacco cigarettes - but says they are still “more harmful” than e-cigarettes.
But awareness of heated tobacco in the UK is still rare and the government believes there is a need for more research “that is independent of commercial interests” into the effects of smoking it.
'Cigarettes are harmful and we are very open about that'
Philip Morris’s UK managing director Peter Nixon said: “The people who smoke, I want to give them better options.
“People who still want to smoke cigarettes, of course that’s fine, and I provide those products but I want to make sure they are fully aware there are alternatives that are better than cigarettes.
“I think it is our responsibility to bring out better alternatives to the product that we have got now. Just stopping selling [cigarettes] won’t fix the issue. Cigarettes are harmful and we are very open about that.”
The company says it is planning to invest millions in Bristol in the coming years and open more stores in the city.
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