And so, inevitably, to Victoria Beckham, whose elevation to the position of British ambassador to Los Angeles is perhaps the most audacious of Gordon Brown's appointments thus far.
In keeping with the strong tradition of service journalism which is effectively the bedrock of this column, this half of Lost in Showbiz is currently in the city some people apparently refer to as America's cultural capital. Picture us walking round LA in a special protective suit, to avoid catching the disease which makes you give a toss about any of it.
Anyhow, the couple's shock and awe publicity campaign continues under the careful gaze of their Svengali overlord. Simon Fuller's army of darkness is currently engaged in house-to-house fighting here, with today's assault on increasingly terrified Angelenos being Victoria's interview with the LA Times.
There is really too much to enjoy to know where to begin, so do take the time to pant over it wherever you like to take your private moments.
For now, Lost in Showbiz has a single observation, inspired by madam's hilarious decision not to remove her sunglasses for the entire encounter. Can it really be a coincidence, one wonders idly, that whenever Americans claim to have been abducted by aliens, and are subsequently asked to produce an image of their captors, they always draw a big head with huge glassy eyes atop a skinny body, which looks uncannily like Victoria in a pair of her self-designed sunglasses (available at high-end stores across the planet)? Because here in LA, resistance is starting to feel very frickin' futile.
