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'Tis the Season: Supporting Nonprofits During Year-End Giving

FILE - Part of a 1040 U.S. Individual Income Tax Return form is shown July 24, 2018, in New York. Only 11% of Americans itemize their taxes, which allows them to claim significant tax deductions for c

'Tis the season of giving, my friends! The holiday decorations may be packed away for another year, but the spirit of generosity is still going strong. Nonprofits all around us are gearing up for their peak giving season, as December brings with it a flurry of appeals and heartfelt requests. You see, this is the time when nonprofits make their voices heard, trying to attract donors far and wide. And honestly, who can blame them? Not only does it coincide with holiday traditions, but there are also some tax advantages thrown into the mix. It's a win-win for both the nonprofits and the benevolent souls who are willing to open their hearts and wallets.

Statistics show that nonprofits receive about 30% of their annual donations in December. And if that's not impressive enough, they rake in a whopping 10% of those donations in the final three days of the year alone. Talk about a last-minute dash to spread some cheer! Erin Musgrave, the spokesperson for the Silicon Valley Community Foundation, describes this time of year as one of the busiest for nonprofits, as they assist donors with their year-end giving. They're like festive elves, diligently working behind the scenes to ensure that every gift, big or small, has a meaningful impact.

But here's the kicker: many potential donors don't realize just how valuable even the smallest of gifts can be for nonprofits, especially for those local organizations that tirelessly serve their communities. It's easy to overlook the impact of a few dollars or spare change, but trust me, it all adds up. Nonprofits and industry groups are sounding the alarm bells this year, warning that donations are down, which means that every single contribution right now could make a world of difference.

Now, let's address the elephant in the room. You might be thinking, 'Do I really have to give now? My bank account is still in recovery mode from the holiday shopping extravaganza.' Fear not, my friend, because there's no obligation to give. Generosity comes in many forms, and even if monetary donations aren't feasible for you at the moment, there are countless other ways to make a difference. Donating blood, volunteering, lending a helping hand to a neighbor in need - these are all acts of kindness that have a profound impact on our communities.

And here's a secret that not many people know: nonprofits actually love it when donors set up automatic monthly donations, even if they're small. Not only does it help them plan their expenses and allocate resources more efficiently, but it also ensures a steady stream of support throughout the year. So, if the thought of making a one-time lump sum donation feels overwhelming, consider setting up a recurring contribution. Trust me, your generosity never goes unnoticed.

But with so many charitable organizations out there, how do you choose where to donate? Well, experienced donors typically have a checklist of criteria that help them decide. It could be supporting organizations in your local area, championing a cause or issue that's close to your heart, or simply wanting to make a difference in a specific community. If you're unsure where to start, ask your friends, coworkers, and neighbors for recommendations. You'll be surprised to learn just how many nonprofits are working tirelessly to tackle the issues that matter to you.

Oh, and here's a pro tip: check if your employer offers donation matching programs. If they do, your generosity could be amplified, and that warm fuzzy feeling you get from giving will multiply. It's a win-win-win situation!

Now, let's talk about that nagging question in your mind: How do you know your money is truly making a difference? You want to support organizations that make the most impact, right? Well, here's the good news. Nonprofit ratings agencies like BBB Wise Giving Alliance and GuideStar have shifted their focus. They no longer measure an organization's worth solely based on the amount spent on administrative costs and fundraising. Instead, they now emphasize an organization's mission and the actual impact they're making. So, when in doubt, seek out these ratings agencies for invaluable insights.

Lastly, and perhaps most importantly, you might be thinking, 'But I don't have a lot to give. Can my small contribution really make a difference?' Absolutely, my friend! Philanthropy isn't just for the ultra-wealthy. Vanessa Lee, from the Chicago Foundation for Women, reminds us that being a philanthropist isn't about the size of your bank account. Even a small, regular donation of $10 a month can go a long way. In fact, low- and middle-income donors often have their contributions go directly to the nonprofits they support, unlike some of their wealthier counterparts who may use intermediaries to manage their donations.

So, as you navigate through the sea of donation requests and heartwarming appeals, remember this: giving is a personal choice. Listen to your heart, follow your passion, and choose the organizations that align with your values. Be strategic, set realistic goals, and don't forget to pat yourself on the back for making a difference, no matter how big or small.

'Tis the season of giving, my friends. Let's spread the love and make this world a better place, one act of kindness at a time.

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