Pinterest is rolling out new tools that let users control how much AI-generated content appears in their feeds. The update, live now on the Pinterest website and Android app and coming soon to iOS, arrives after growing complaints about “AI slop” flooding the platform.
Users can now limit the use of generative AI pictures in specific categories by going to Settings and then Refine your recommendations. Beauty, art, fashion, and home décor are among the industries most impacted by AI content. Pinterest plans to expand the list depending on user feedback.
Along with the new options, the company is making its GenAI labels easier to identify. These labels indicate whether a Pin was made or updated by AI, allowing users to discern between synthetic and true pictures.
Pinterest adds new feedback tools
Users can now provide feedback directly as they browse. If a Pin appears inauthentic or unpleasant due to its AI coding, tapping the three-dot menu displays new options for adjusting content preferences directly from the stream.
Pinterest says the move is a direct response to community concerns about the proliferation of AI-generated content. The platform, which is known for providing real-world inspiration and creative ideas, has received criticism from users who claim their feeds are being overrun by machine-generated pictures. The media has echoed these concerns, questioning whether AI has harmed Pinterest's trademark human touch.
According to Pinterest, the issue reflects a bigger trend on the internet. Citing academic research, the company claims that 57% of all online content is currently generated by AI, demonstrating how swiftly generative tools are transforming digital spaces.
Striking a balance between AI and creativity
To address the issue, Pinterest began labelling AI-generated images earlier this year with “AI modified” tags. Those labels appear when metadata or Pinterest’s own detection systems flag content as synthetic.
“Our community is at the heart of everything we do,” said Matt Madrigal, Pinterest’s chief technology officer. “With our new GenAI controls, we’re empowering people to personalize their Pinterest experience more than ever. This update helps strike the right balance between human creativity and AI innovation, ensuring every feed reflects what inspires users most.”
With these updates, Pinterest joins a growing number of platforms trying to balance innovation with authenticity, giving users more control over how much AI they want in their feeds.
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