- Tesco has reported a significant increase in tinned tuna sales, rising by almost 18 per cent over the past two years, which translates to an additional 2.25 million kilograms of the product.
- This surge in popularity is largely attributed to social media influencers on platforms like TikTok , who have elevated tinned tuna to "culinary fashion" among younger consumers.
- Lee Bannerman, Tesco’s tinned fish buyer, noted that younger shoppers are embracing tinned tuna as an affordable and convenient way to boost their protein intake, a trend that originated in America and is now popular in the UK.
- While tinned fish was a staple in the UK during the 20th century before refrigeration became widespread, and saw a brief sales spike during lockdown, it is now the younger generation bringing it back into vogue.
- Tesco confirms that all its tuna products, including tinned varieties, are Marine Stewardship Council (MSC) certified, signifying sustainable sourcing, with 85 per cent of its wild-caught seafood holding this certification.
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