Tinder users will be asked to upload a video selfie when prompted under a new security process.
The dating app is looking to enhance its verified option by sending users a new kind of request to prove authenticity. The verified process is optional but users aged 18 to 25 are, according to Tinder, 10 per cent more likely to match with someone if they are.
Indeed, verified users will continue to be pushed to the forefront with the app reportedly looking to gain a reputation for helping couples find long-term relationships rather than just a hook-up.
The video requirement is a step up from Tinder’s previous request for verified users to take a static selfie to match up against a profile. A message reads: “We want to know it’s really you. Take a quick video selfie. Confirm you’re the person in the photos.”
Around 40 per cent of Tinder users are verified.
Rory Kozoll, the app’s senior vice-president, said in a statement: “Tinder daters consistently tell us that photo verification is one of their most valued safety features. The tool provides one more way to help members better assess the authenticity of their match.”
Mr Kozoll has not commented directly on the new strategy but it is understood all current verified users will be asked to upload a video in the coming months. It has not been said whether this will be neccessary for the sake of keeping verified status.
As part of Tinder’s strategy, the brand has introduced a new series of adverts that have been seen around London and beyond.
The app is free to download but users can upgrade to Plus, Gold or Platinum levels to enhance the chance of matchmaking by increasing their profile visibility and giving them the option of going back to swipe right or left on previously seen profiles.
Tinder has been approached for more information.