The gossip from New York is that former Talk, Vanity Fair and New Yorker editor Tina Brown is in the running for the top job at America's biggest news magazine, Time.
A replacement for managing editor Jim Kelly is expected to be announced this week or next by Time Inc's new editor-in-chief John Huey, and Brown is tipped as the likely candidate by both NY Daily News and New York Magazine.
It is not clear why Kelly looks to be on his way out, but one explanation could be that the bigest publishing company in the world wants its flagship title to concentrate more on the advertising-friendly subject of celebrities.
Whereas Kelly is a serious news journalist, Brown - the British-born editor, columnist and talk-show host who is currently writing a book about Princess Diana - has a great affiliation with the celebrity subject matter, making her a frontrunner for the job because of her, in the eyes of the Big Apple's media gossips, at least.
An insider at Time is quoted by the Daily News: "The choice is supposed to be surprising" while other sources are quoted as saying that Huey is not serious about appointing her.
One of her rivals for the Time post is rumoured to be New York Magazine's editor in chief Adam Moss, Newsweek's Jon Meacham, and Slate's Jacob Weisberg.
