Complexity Gaming has brought on several high-profile influencers and esports stars as of late, but Tim “TheTatman” John Betar is its biggest signing yet. The organization announced Betar would be joining Complexity along with GameSquare Esports on Monday.
“Joining the Complexity team has been an amazing journey,” Betar said in a press release. “I’ve followed Complexity’s success and I am impressed with their commitment to winning in top-tier esports and the loyalty of their fans.”
Betar continued: “The connection with the Dallas Cowboys and the support of Jerry Jones is outstanding. I’m a lifelong Cowboys fan so this is a special opportunity within esports. My tour of the Complexity headquarters at the Star in Frisco was world-class; no esports facility comes close. When Complexity and GameSquare invited me to join the team, it was an easy yes.”
Happy to announce that I have joined and I am officially part owner of @Complexity
So excited for the future! pic.twitter.com/PjLUxIB1RU
— timthetatman
(@timthetatman) September 20, 2021
Unlike Complexity’s recent signing of GX3, though, Betar’s involvement seems to be more related to branding and merchandising. Apparently, Complexity and GameSquare Esports will work closely with Betar on new exclusive merchandise.
“TimTheTatman is an iconic streamer and will be an invaluable addition to the Complexity family as we look to expand our footprint in content creation,” Jason Lake, founder and CEO of Complexity Gaming and global head of esports at GameSquare, said. “As traditional sports, gaming, and entertainment continue to converge, our partnership with Tim will encompass the best of these worlds for fans to enjoy.”
Betar also recently made headlines after signing an exclusive streaming deal with YouTube Gaming, so he’s making quite a few big business moves this year.
Written by Kyle Campbell on behalf of GLHF.
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