Times titles to reduce DVD giveaways

Katie Vanneck, sales and marketing director for The Times and Sunday Times, is switching the emphasis away from promotions to retaining loyal readers. She says: "Promotions are very effective at driving spikes in circulation and traffic and certainly have their place within the marketing mix. But there tends to be an over-reliance on these spikes, which we would like to move away from so that we can concentrate on forging longer-term marketing partnerships that are much more successful for the brands, our customers and our commercial partners and advertisers." So we must expect fewer DVD giveaways. (Via mad.co.uk)