Firefighters have battled a blaze in one of New York’s most recognisable landmarks after flames were seen billowing out of a billboard in Times Square.
Fire could be seen coming out of one of the electronic billboards just after 3pm local time, on Satuday.
The New York fire department said no injuries were reported and there was no damage to the building the sign was attached to.
Shocking video footage showed smoke and fire coming from an advertisement, as emergency services could be heard rushing to the scene.
A spokesman for the department said firefighters worked to turn the billboard's power off.
It is unclear at this stage if the busy tourist spot was closed off for visitors.
