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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Time magazine forced to make sweeping changes

Time magazine has bowed to the communications revolution by shifting its weekly on-sale date from Monday to Friday. It is also planning both a magazine revamp and an overhaul of its time.com website from next January. In a statement today by Richard Stengel, the managing editor and Ed McCarrick, the company's president and worldwide publisher, they say the magazine is aiming to "redefine the relationship between the reader, the magazine and time.com as a continuous 24/7 experience." It is argued that the new on-sale timing will be a boon to advertisers and readers. Well, they would say that, wouldn't they? But it surely indicates that the magazine is finding competition from the net very tough indeed. (Via Poynteronline)

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