Time Warner is consolidating the online operations of its Sports Illustrated magazine and Turner Sports to challenge internet sports destination ESPN.com.
The partnership between the Time Inc magazines and Turner Broadcasting is reported as part of Time Warner's grab for more of the sports entertainment market.
But US media commentator Michael Wolff calls it a major political and territorial loss for the magazine group, proving that Time Inc, which has been in the internet business longer than any other print company, "has just never been able to get it right."
Sources: BusinessWeek/Newser
