Apple’s chief executive, Tim Cook, has deleted a tweet containing a blurry on-the-field photo from the Denver Broncos’ Super Bowl victory over the Carolina Panthers on Sunday.
The photo was shot from the 30-yard line in San Francisco’s Levi’s stadium as the gold confetti rained down on the celebrating team, supporters and Broncos staff.
It wasn’t a beautiful shot but it caught the energy of the moment (and a lot of the pitch) – yet it was rather blurry.
Most people would forgive Cook his caught-in-the-moment, can’t-quite-see-if-it’s-in-focus, super-quick snapshot. Life is for living, not pondering the perfect shot, after all. But that didn’t stop the ridicule.
New iPhone campaign starring @tim_cook pic.twitter.com/BXXxGsOV5h
— Soju Boy Tell 'Em (@andykoh_) February 8, 2016
@tim_cook @Broncos *taken with iPhone 6s*
— Alejandrina Gonzalez (@alejandrina_gr) February 8, 2016
@tim_cook was this pic taken with a toaster?
— Konstantinos (@KKaplanis) February 8, 2016
@tim_cook Uh... Is the message here that iPhones take terrible photos of important moments?! Because that really seems to be the msg here.
— Rich Brome (@rbrome) February 8, 2016
Presumably offended by the comments on his less-than-stellar handiwork, Cook (or his PR team) deleted the tweet with the offending image, leaving only an in-focus Super Bowl 50 shot from nine-hours 29 minutes later. Even it wasn’t anything to write home about, although perfectly acceptable for a smartphone, not “shot on iPhone” material.
