SEO, or search engine optimisation, is a method used to ensure your business ranks highly in the results of an internet search, therefore increasing the amount of visitors to your website.
So how can you do this? Make sure you optimise all the elements on each page including title and description tags. As well as creating compelling content, add detailed service or product information and include great testimonials. Next, continue to identify which review sites are most important for your business and encourage customers to leave you reviews. To retain good rankings you will need to adapt your SEO strategy as search engines make changes.
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