A TikToker's Good Samaritan act was called out for being driven by engagement after he filmed himself feeding a hungry homeless man fast food.
The content creator uploaded a now-deleted video of the rough sleeper accepting a chicken dinner and bottle of Pepsi.
But Australian 'Mr Jack' didn't get the emotional reaction he had hoped for after many called it a cheap stunt for attention on the platform. He recorded his chat with the man in Fairfield, a western suburb of Sydney.
He said: "I saw this man again and I told him 'what do you want for lunch' and he said 'I want KFC with big drink'.
"I told him... 'gimme one second and I will be back'."
He then heads to KFC restaurant and buys a meal with a bottle of his favourite drink.
But sensing the clip may not be to everyone's taste, Mr Jack wrote: "He knew I was filming everything and he watched the video and said ‘that’s fine if you want to post it’. Look how happy he looks."
Many said it as a nice thing to do but others were not impressed and accused him of only doing to boost his social media standing.
One commented: "I understand your kind gesture but you don't need to prove to anyone that you are helping the homeless with your camera, do it from the heart."
Another said: "Seriously! Charity is not about receiving recognition from others."
A third jabbed: "Nice thing to do but don't post it on social media to get new followers."
Some defended Jack that his video could inspire other people to do the same.
"This is something wholesome to motivate others to share what they have!" a viewer wrote and another said it's a "great reminder" for people to do the same."
He isn't the only Australian on the platform to get a hammering for a similar act.
Influencer Sophia Begg copping fierce online backlash for filming herself driving to McDonald's in her Mercedes to buy 50 Big Macs for a homeless shelter.
The 17-year-old shared a video of her racking up a $322.50 bill.
But she was accused her of using charity work to gain followers - and plenty of people asked why she couldn't have just donated the money to the cause.
