Ayr United's sponsors have gone to the dogs to launch the club's new home kit.
Scottish-based huskies, who boast a TikTok following of more than 185,000, will now take over the modelling the kit.
The pair have racked up a staggering 2.4 million likes on the social media platform and are set to propel Ayr's kit to a new audience.
It marks the 10th year of entrepreneur Calvin Ayre's partnership with United, making it one of the longest standing sponsorships in the modern era, globally.
United's new blank and white hooped kit will carry the Bitcoin SV brand for the third year.
Venture capitalist, Ayre, has a specific investment and business focus on fintech innovations, data management, cyber security and trans-actable digital tokens using the original Bitcoin protocol blockchain, Bitcoin SV (BSV).
And he is a long time cheerleader of the Honest Men.
Now shirt maker, Hummel, who produce Ayr's kit, are looking into making replica dog shirts for the teams they sponsor globally.
European Marketing Director, Mark Hummels, said: “Fans are always wanting to show their true colours and the concept of walking the dog in your teams’ colours is something we will explore for sure.”
Ayre added: “I love following Ayr United, its been a hell of a ride over the last decade with promotions, demotions and some cup runs.
"I love the fact that Bitcoin SV, Bitcoins original protocol is on the shirts of the team where my ancestors came from, its been a great pleasure and privilege to support Super Ayr United.”
Click HERE to follow the Huskies on TikTok.
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