Tiffany launches Paper Flowers collection with a star-studded party in Shanghai

Tiffany & Co. celebrated the Asia launch of its Paper Flowers collection with a fabulous party. A highlight of the party was a greenhouse staged inside the event space, which showcased items from the Paper Flowers collection and the Everyday Objects collection.

EVENT: TIFFANY & CO.’S PAPER FLOWERS ASIA LAUNCH PARTY

WHERE: SHANGHAI

Tiffany & Co.’s Paper Flowers collection launch event space in Shanghai

HAPPENINGS: Tiffany & Co. celebrated the Asia launch of its Paper Flowers collection with a fabulous party that took place at the Minsheng Art Wharf in Shanghai on September 6. A highlight of the party was a greenhouse staged inside the event space, which showcased items from the Paper Flowers collection – chief artistic officer Reed Krakoff’s first jewellery collection – and the Everyday Objects collection. The event space, which stretched across 3,000 square metres, featured décor inspired by the streets of New York.

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Bai Yu attends the Asia launch of the Tiffany Paper Flowers Collection in Shanghai. September 6, 2018

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The party attracted 700 guests, including top celebrities, fashion bloggers and VIPs. A stellar list of celebrities, including Ni Ni, Wang Yuanke, Du Jiang, Huo Siyan, Mark Zhao, Timmy Xu, Chen Luyu, Liang Jingkang, Xiao Gui and Bai Yu, made heads turn.

Liang Jingkang

Items from Tiffany & Co.’s Paper Flowers collection and Everyday Objects collection were displayed in the greenhouse.

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The venue’s décor was inspired by the streets of New York – and of course, all in Tiffany blue.

Wang Yuanke

Xiao Gui

Mark Zhao

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Guests were entertained by live performances throughout the event space by dancers donned in Tiffany blue. They were treated to a range of snacks, including blue ice cream, and had fun trying out a vending machine stocked with blue cookies, candies and doughnuts.

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Celebrity Ni Ni attends the Asia launch of Tiffany & Co.’s Paper Flowers collection in Shanghai.

What is your advice to girls looking to buy a piece of jewellery?

The price tag shouldn’t be the only criterion. The most important thing is to consider your own style. People have different criteria – some are more concerned about materials while other emphasise the 4Cs. But if you simply want jewellery as an accessory, my advice is to choose something that suits your style and taste.

What was your first piece from Tiffany & Co.?

The Tiffany Key.

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How do you handle negative criticism?

My mantra is, “if the cap fits, wear it”. You may encounter malicious criticisms as well as constructive ones. What’s important is to accept remarks that are constructive [when it comes] to your life or work, and dismiss those which are not.

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