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Bangkok Post
Bangkok Post
Lifestyle

Tiffany announces Rosé as ambassador

This weekend, Rosé is in town for Blackpink concerts at Suphachalasai National Stadium. The two shows are a part of the Born Pink World Tour which covers 42 cities around the world.

Rosé wears a Tiffany Lock ring and bangles. (Photos courtesy of Tiffany & Co)

Earlier this week, Tiffany & Co announced the K-pop superstar as a global ambassador and face of the Tiffany Lock campaign.

Born in New Zealand and raised in Australia, Rosé became a trainee after passing a YG Entertainment audition in 2012. At the age of 19, she became the fourth member of the Blackpink girl group which debuted in August 2016.

Rosé embodies the modern Tiffany & Co woman, whose energy aligns with the ethos of Tiffany Lock.

The campaign image shows the black-clad Rosé wearing various pieces from the new collection, which expands from Lock bangles launched in the US last September.

A new expression of design and craftsmanship, the Lock collection pays homage to the brand's heritage while introducing a swivelling mechanism that allows the opening and closing of the bangle.

The mechanism echoes the functionality of a padlock, an important motif from the archives of the legendary jeweller founded in 1837. The collection now includes an array of rings, earrings and pendants in rose gold.

The campaign also captures the inclusive spirit of Tiffany's first all-gender jewellery by portraying the Blackpink artist with a male model wearing a Lock ring and bangles.

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