Get all your news in one place.
100’s of premium titles.
One app.
Start reading
The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Three ways to find an audience

Three newspapers have this week announced three contrasting strategies to build audiences - for readers and surfers - in the future. The Times has started publishing a New York print edition with a view to finding a U.S. audience, claiming that its website already attracts many Americans. The Guardian has announced its intention to expand its print and online presence in the States, and has also decided to put content on the web before it appears in print. However, the Daily Telegraph is taking the opposite route. It has decided to delay putting up its stories on the web until later in the day. Now I'm parti pris of course, favouring The Guardian's strategy. But I'd be delighted to know what you think. Who, if anyone, is right?

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.