A well-regarded U.S. consumer survey puts Netflix in fourth place for customer satisfaction among subscription streaming video services. Netflix stock slid on Tuesday.
The American Customer Satisfaction Index released its 2025 entertainment study on Tuesday. Netflix scored 79 on a 100-point scale, putting it in a tie for fourth place with Amazon.com's Amazon Prime Video.
Netflix's score and rank are unchanged from the 2024 survey but Amazon dropped 3 points from last year, when it ranked No. 1.
This year's survey puts three services in a tie for first place, each with a score of 80. They are Paramount Global's Paramount+, Comcast's Peacock and Alphabet's YouTube Premium.
The worst performer in the survey was Disney's ESPN+, which received a score of 69, down from 75 last year.
On the stock market today, Netflix stock fell 3.5% to close at 1,190.08.
Netflix Stock Is On Two IBD Lists
"As streaming price increases surpass inflation, brands must manage the dynamic between the quality of their service and its cost," Forrest Morgeson, associate professor of marketing at Michigan State University and director of research emeritus at the ACSI, said in a news release.
He added, "In an already saturated market, video streaming services will need to find a balance between preserving a broad appeal and offering a unique experience at a price point that resonates with both old and new subscribers."
The ACSI Entertainment Study 2025 is based on 24,879 completed surveys. For the streaming video segment, customers were chosen at random and contacted via email between April 2024 and June 2025.
Netflix stock is on two IBD lists: Leaderboard and Big Cap 20.
Follow Patrick Seitz on X at @IBD_PSeitz for more stories on consumer technology, software and semiconductor stocks.
