H&M shoppers were "obsessed" after spotting an "effortlessly chic" cardigan online.
High street retailer H&M has built a loyal following on social media, with fans keen to keep an eye on all the latest product and stock launches.
The Swedish fashion store offers a wide range of on-trend clothing, childrenswear, homeware and more and is known for its affordable pricing.
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The retailer caused a stir on Instagram after sharing a photo of its rib knit cardigan. The cardigan, which costs £24.99 comes in a light greige colour - a blend of grey and beige - as well as camel.
It features a V-neck and large buttons down the front, and comes in a boxy fit with dropped shoulders, long sleeves and ribbing at the cuffs and hem.
Captioning an image of the cardigan, originally shared by @karo.couture, H&M simply penned: "It's officially cardigan szn."
The knitwear proved popular among H&M's 37.5million followers, racking up more than 127,000 likes in less than 24 hours.
Shoppers shared their thoughts in the comments section.
One shopper said: "So effortlessly chic".
Jules said: "Love this".
Melinda said: "Love every piece! I have the mules! Love them!"
Safiyya commented: "So smart!!!"
Judy said: "Obsessed".
Carole said: "Stunning".
Anjali commented: "very Nyc".
Brooke added: "Obsessed".
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