In The Style has featured collaborations with a number of celebrities.
And it's latest partnership with Asda features Stacey Soloman's much in-demand collection as part of the launch.
The range is available both in-store and online from Asda, meaning that shoppers who were disappointed after Stacey’s range sold out in minutes when it launched online at the end of April, now have a second chance to grab the highly sought-after clothes.
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Among the other names featured in the In The Style collection at Asda stores are 2019 Queen of the Jungle, Jacqueline Osborne (formally Jaqueline Jossa) and The Mummy Dairies personality, Billie Shepherd, reports Wales Online.
Adam Frisby, found and CEO of In The Style, wanted to make his clothing ranges available for everyone and said on Instagram: “This was such a dream of mine when I started out to have ITS (In The Style) accessible to people in real life, so to make that happen through Asda, is just amazing!”
News of the collection's ASDA launch was shared on the Extreme Couponing and Bargains Facebook page, where it quickly racked up thousands of comments.
Responding to the news, one shopper said: "Love the green colour. Gonna have to have a look."
"Love it!" said a second.
A third shopper wrote: "COME PAY DAY PLEAAAAASE. Stacey Solomon’s clothing range!!!"
"Guess where I’m going on my way home from work as it’s payday," wrote somebody else.
The collection is available in selected ASDA stores now.
