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This Yamaha Scooter Bagged a Red Dot Award For Product Design

Scooters don’t always get the credit they deserve. They’re not flashy, loud, or built for bragging rights. But when it comes to surviving the daily grind—city traffic, fuel prices, tight parking—they’re pretty much unbeatable. In places like Manila, Bangkok, Tokyo, and all over Europe, scooters are the lifeblood of the streets.

And one scooter that seems to be everywhere? The Yamaha NMAX.

If you live in any of the places I mentioned above, you’ve probably seen one today. Maybe you even ride one. It’s the go-to for commuters, couriers, weekend warriors, and just about anyone who needs a ride that won’t quit. Comfortable, fuel-efficient, reliable—it’s no-nonsense, but with just enough features and style to keep things fun.

But the NMAX isn’t just a small-town hero anymore. Yamaha just scored a Red Dot Award for Product Design 2025 for the new NMAX 125 Tech MAX, a version sold in Europe and Japan. And this isn’t Yamaha’s first rodeo—they’ve now won Red Dot Awards 14 years in a row. Not bad for a scooter, huh?

So what makes the award special? The Red Dot is one of the most respected design awards in the world. It’s not about being the flashiest, but rather, it’s about smart, functional design that makes life better. And that’s exactly what the NMAX has always done well.

The award-winning NMAX 125 Tech MAX isn’t all that different from the NMAX 155 sold in the rest of Southeast Asia. The 2025 model got a few sleek updates—LED lights, a sharper new body, and a crisp TFT screen. It’s built to feel light and agile, but still comfy and stylish enough for everyday use.

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Across the region, the NMAX has become a bit of a legend. It’s built in Indonesia, huge in Thailand, and has carved out a solid fanbase in Japan too. In Europe, it’s seen as a slick alternative to cars and trains; great for zipping around narrow streets without breaking the bank.

Here in the Philippines where I’m from, Yamaha offers two versions: Standard and Tech Max. The Tech Max comes loaded with dual-channel ABS, ride modes (Sport and Touring), downshift assist (some fancy engine braking wizardry with the CVT), sub-tank rear suspension, and a 4.2-inch TFT dash with smartphone pairing. The Standard version skips some of the fancy bits, but still comes with the tried-and-tested 155cc Blue Core engine with VVA and Y-Connect integration.

Prices? In the Philippines, the Standard is P155,900 (about $2,740 USD), and the Tech Max is P175,000 (roughly $3,075 USD). Not bad at all for a scooter this capable and loaded with features.

For Yamaha, this Red Dot win is a nice pat on the back. For the rest of us, especially the thousands of NMAX riders out there—it’s a reminder that you made a good call. So, whether you’re navigating a gridlock, weaving through traffic, or taking the scenic route home, the NMAX continues to prove that scooters can be practical and cool at the same time.

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