It would stage DJs, craft beer and street food - but not everyone is getting into the party spirit.
The long-awaited Salt Market Social could finally be set to arrive at the North Shields Fish Quay after months of delays.
Inspired by the likes of By The River Brew Co and the Boiler Shop Steamer, the monthly event is set to offer a similar experience in North Tyneside.
The venue, based on the first floor of the Cosalt Building, could even eventually host weddings and Christmas markets.
But developers have been forced to defend plans to revamp part of the building to stage it after a handful of objections.
Many living nearby have praised the "fantastic" development, which one states will "further enhance North Shields' Fish Quay".
And North Tyneside councillors have now been advised to approve a planning application for the development.
But some are trying to derail the venue amid concerns of noise and anti-social behaviour.
With capacity for over 400 people, there are also concerns of inadequate parking while another local fears it may "bring some drunken people to the area".
Another said it could pose a "huge danger of public disorder and noise disruption to residents".
"I believe it'll be to the detriment of the 'feel' on the Quay," wrote another objector.
But on The Salt Market Social's Facebook page, developers have downplayed concerns - and insist it won't become something else.
"The main issue seems to be that some think it’s a ‘nightclub by stealth’ and that once we get all the permissions we will then work towards a later and later license," stated the post.
"This just isn’t the case. We've been there and done the whole club thing in the past and, quite frankly, we're getting too old for that game and we don’t really like it anymore.
"What we like is great beer, amazing food and a cool place to hang out with our families and friends."
Plans show the venue could host up to 450 people at the market, which would be initially be staged every month.
But developers have told the council capacity is "unlikely " to top 350 people.
"The event is aimed at families and people looking for an alternative to town and city centre bars," states a council report.
"Peak hours are expected to be 4-8pm. The bar will close at 10.30pm.
"Numbers will lessen throughout the evening resulting in a maximum of 33-50% of capacity remaining in the premises until closing.
"We have no intention for the venue to be nightclub or to be used to stage live music events where tickets or a charge is made."
The council's planning committee will meet on October 1 to decide on the plans, which have been recommended for approval.
