This lunch box might not look dissimilar to many seen in school canteens and playgrounds, but experts are saying parents should spot the red flags.
As you can see, it features a number of popular snacks, such as white bread sandwiches, crackers and a fruit roll up. While it appears to be a fairly standard lunch box, the pre-packaged snacks are full of sugars and salt, reports The Mirror.
Australian nutrition experts at the Cancer Council NSW shared the image to alert parents to the unhealthy snacks that some might not think about enough.
The group have also shared an example of what a much healthier packed lunch should look like, offering kids the nutrients that they need.
This lunch box, rather than being filled with pre-packaged foods, is filled with home prepared snacks including fruit and veg.
The first lunch box has twice the amount of sugar compared to the second one, despite the two looking fairly similar at a glance.
It's also worth mentioning that the contents of the first, less healthy box, also reportedly cost twice as much as the second one.
Speaking to news.com.au, Cancer Council NSW's senior nutrition program officer Nina Tan explained that parents buy pre-packaged snacks for school because it saves time - or because children really want them.
She said: "When it comes to pre-packaged foods, companies are plastering them with nutrition-related marketing claims like 'source of calcium' or 'no artificial…', and adding colours, cartoon characters and fonts designed to draw in both parents and kids.
"Bright colours, cartoon animals and fun shapes are used to attract children, and text like 'no need to chill' and 'the perfect lunch box biscuits' are used to appeal to parents' desire to make easy and quick lunch box choices for their kids, but these snacks can be packed with sugar, salt and kilojoules and often don’t provide children with the nutrients they need."
You can find out more about what should and shouldn't be in your little one's packed lunch on the Healthy Lunch Box website.
Don't miss the latest news from around Scotland and beyond - Sign up to our daily newsletter here.
