Holly Willoughby is well known for her stylish attire - but sometimes her outfits are pricey.
But on today's This Morning Holly wore a bargain £18 dress from Warehouse.
The dress was originally £49 - but is now in the sale for £18.
The horseshoe print shirt dress impressed fans - as they praised Holly's look underneath her Instagram post.
One said: "That's a really nice dress Holly."
Another said: "Looking grand again Holly x. Enjoy your day."
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A third said: "Morning Holly. You look stunning."
And a fourth said: "That's a lovely dress."
Holly accessorized her dress with LK Bennet black boots and wore her blonde hair down and in waves.
Yesterday Holly was the victim of an April Fool's pran k - as she thought a makeover went disastrously wrong.
The 38-year-old presenter was hosting the makeover segment of the I TV show when the woman involved - 'carol' - saw herself for the first time - and she was not happy.
As Carol broke down in tears after her 'glam-squad' transformation was revealed, Holly rushed to console her, telling her she looked beautiful in her pink crushed velvet dress and white cowboy boots.
Carol said she wanted to leave, her husband 'Pete' rushing to her side as they stormed off the show into a car.
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And in a further twist, the car then smashed into the side of the studio causing smoke to emanate from under the hood.
As Holly and Phil tried to continue it was then revealed to Holly she had been part of an April Fools' Day prank and Carol and Pete were in fact actors Amy and Leo.
Holly said she was shaking as she wiped tears of laughter away from her eyes, saying she needed a gin.
*This Morning continues at 10:30am on ITV tomorrow
