ITV show This Morning is known for its quirky antics - but today's show proved a little much for some viewers.
Fans of the show were left in disbelief when a woman "married" her dog live on the show, in a bizarre ceremony where she said they were "meant to meet".
The MEN reports Elizabeth Hoad had already spoken about how she hoped one day to marry her pet, but actually seeing the "ceremony" take place was too much for some.
Alison Hammond "blessed" the service, while Love Island star Kem Cetinay acted as a ring bearer.
Eammonn Holmes then walked Elizabeth down the aisle.
Alison could barely keep a straight face as she read out a dog pun-packed speech, while a serious Elizabeth kept straight-faced wearing a white gown.
Golden Retriever Logan had a wedding bracelet placed on his paw, while Kem offered a ring to Elizabeth before she said 'I do’.
Elizabeth declared: "With my body I promise to take you for daily walkies and all that I have in my doggy treat cupboard I give to you, and all those cuddles on the sofa I share with you."
She even noticed that Logan wasn’t exactly ecstatic during proceedings and admitted: "He doesn't look very happy does he?"
'Given up on men' after four engagements and 221 dates
Elizabeth had earlier told hosts Eamonn Holmes and Ruth Langsford she decided to marry her dog as she had given up on men following four engagements and 221 dates.
"It was like we were meant to meet. He's saved me and I've saved him. I was broken before I got him. I got a dog behaviourist when I first got him and she said he'd saved me," she said.
She tried a dating website - but after only attracting attention from younger men and a married man, Elizabeth decided to take the plunge with Logan.
Ruth attempted to explain that although she understood her position, her actions to marry her dog were “extreme”.
Elizabeth was having none of it, replying: "It's not just me. I have about 10 other friends, we go on lots of treks with all our dogs and one of my friends said 'why don't you just marry him'."
Ruth tried to explain that perhaps she was joking - but Elizabeth just said: "After the Alibi Andy incident, I thought, no this is it now."
'Deeply uncomfortable viewing'
Baffled viewers took to Twitter to express their thoughts, with some berating the ITV show for the “uncomfortable” scenes.
One posted: “Celebrating or mocking? Deeply uncomfortable viewing. Turned over.”
Another ranted: “Well this is an all time LOW for #ThisMorning, isn't it?”
This Morning airs weekdays from 10.30am on ITV.
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