This Morning 's Holly Willoughby and Phillip Schofield had viewers in fits of giggles as they attempted a DIY facelift.
Their guest Inge Theron showed the baffled hosts how to massage and pull their face in a way that she claims gives you a facelift.
Phil and Holly's faces were a picture as they attempted the bizarre moves Inge performed.
She told them to rub their cheeks with two fingers as a "hook" and to stretch the skin above the eye to lift it.
She also had the hosts tickles their faces and necks to encourage lymphatic drainage, and run their fingers underneath their cheekbones.
"We want to bring fresh blood and nutrients to the skin," she said, adding that results emerge over time much like exercising your muscles at the gym.
But she said ten minutes a day would be enough to start seeing a real difference.
She then had the duo push up the skin under their eyebrow and claimed this would give them an instant eye lift.
Phillip then complained that he had ruined his makeup by touching his face, and wiped his hands on his trousers.
While lots of viewers found the segment hilarious, other pointed out we are not supposed to be touching our faces due to coronavirus.
"Think @hollywills giving herself a “facelift” is one of the more peculiar things I have ever seen her doing on #ThisMorning," wrote one.
"Philip Schofield has me crying laughing with his DIY facelift attempt #ThisMorning," added another.
"The government are advising us not to touch our faces and you guys are advising otherwise #ThisMorning," complained a third.
"#ThisMorning encouraging people to touch their faces right now. Couldn't make it up. #COVIDー19," penned another.
* This Morning airs on weekdays on ITV at 10am
