This Morning viewers were left in hysterics after presenter Phillip Schofield swore during Spin to Win.
The 57-year-old host appeared to get flustered as he hosted the segment with co-star Holly Willoughby, even though the caller managed to give the correct password and win £1,000.
After spinning the wheel, the bag of This Morning goods that 'money can't buy' was sent down to the presenters.
As Phil grabbed the bag, he said: "You'll know that we've got a bag of stuff.
"We call it the bag of ****."
Holly then gasped in shock and said: "That was a little too close!"
Phil then denied swearing, adding: "Close, but didn't."
Viewers were left in hysterics by the blunder, with many claiming the presenter did let slip a swear word.
One said: "Pretty sure Phil just said 'we call this our bag of ****' on spin to win! #ThisMorning"
Another said: "I watched This Morning and my favourite is Spin to Win and Phillip Schofield spoke his mind by the this morning goodies "Bag of ****" I laughed so much I had to watch it plus an hour."
A third wrote: "Oh crikey spin to win life just gets better."
"@Schofe you are a National Treasure honestly!" said another.
"Phillip is losing it, just swore on TV and then tried to cover it up #ThisMorning" said another amused fan.
This Morning airs weekdays on ITV at 10am.
