This Morning viewers were furious after Phillip Schofield brushed off backlash to the controversial Spin to Win competition.
The daily competition allows viewers to call in for a chance of winning a hefty cash prize of up to £1000. If they answer their phone immediately with the daily password they would be given the choice of bingo balls or a spin on the wheel.
The wheel gave viewers more of a visual look at what prizes they could win but a recent switch-up left the public fuming, labelling the show "a disgrace." Following a brief summer hiatus and the cost of living crisis rising, 50% of the wheel's usual cash prizes were switched out in favour of "energy bills."
READ MORE: Loose Women pulled from air for breaking announcement
The move was branded as tone-deaf "dystopian" "poverty porn" by viewers who couldn't believe the show was bold enough to make such a switch. Introducing the segment again today, Phillip Schofield said: "And now for the game everyone's talking about."
The wheel was reintroduced with "household bills," taking up only one-quarter of the board compared to yesterday's half. He added the household bill prize would also cover up to a year's worth of costs with a maximum of £3,000, more than doubling the initial amount.
Viewers shared their disgust at the switch up alongside Phillip's casual demeanour to the backlash. One viewer said: "Philip Schofield: Right, everyone talking about it. Let’s play spin to win. *smug grin* No acknowledgement of how out of touch they were. No apology. JUST LET PEOPLE WIN MONEY AND LET PEOPLE DO WHATEVER THEY WANT WITH IT!"
Another added: "“Everybody’s talking about it, let’s play Spin to Win!” They’re talking about it for the wrong reasons Phil. The sheer amount of deafness between these two is staggering."
A third viewer said: "Household bills!? The arrogance!!!"
A final comment added: "Badly done Phillip Schofield, graceless, prickly and tone deaf." At the end of the segment, Phillip again mocked the game as he said: "I wonder how much of that they'll complain about online."
READ NEXT
- Coronation Street Millie Gibson's exit date confirmed as show announce epic stunt
- Coleen Rooney leaves fans in disbelief as she shares back to school snaps
- Gogglebox's Scarlett Moffatt in tears as man tries to 'take her home'
- Jamie Redknapp admits to running off after offering 'hardest man in football' a fight
Receive newsletters with the biggest and breaking TV and showbiz news by signing up here
