Holly Willoughby has returned to ITV's This Morning but viewers were distracted by her appearance, with many wondering if she had been using Richard Madeley's make-up artist.
Richard has replaced Piers Morgan on Good Morning Britain over the Easter break and was targeted by trolls after his 'pumpkin like appearance' caused hilarity on social media.
Now Holly has found herself in a similar position after a sunshine break in the Maldives, as her tan has divided opinion among those who watch ITV's daytime show.
After two weeks off, along with co-host Phillip Schofield, the 38-year-old mother-of-three certainly made an impression with viewers, who joked that her orange-tinged tan had come straight out of Richard Madeley's make-up box.
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Richard laughed off the criticism, saying: "I was in the south of France for two weeks and came back a few days ago just before the start of this.
"But I agree with you, it’s looking a bit orange.
"It can only be make-up I think, there is a tan underneath it. Sorry everybody if it’s a bit pumpkin-like. Take it down, wash it off."
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While Holly is often celebrated for her appearances on This Morning, she didn't find as much love on Twitter .
It started with one viewer tweeting: "What’s going on with Holly’s tan? #ThisMorning."
This opened the floodgates as others piled in with not exactly the most complimentary take down of her look.
One sarcastic viewer tweeted: "#ThisMorning love Holly but does look like a oompah loompah today. #orange"
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The Richard Madeley comparisons started coming thick and fast, with one viewer asking: "Has Holly been getting tanning advice from Richard Madeley? #ThisMorning"
Another joked: "#ThisMorning Is Holly Willoughby using Richard Madeley's make-up artist?"
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The overall feeling was how did Holly get so tanned since her return to the show on Tuesday.
It could only be one way, with one Twitter user asking: "Has Holly been down the sunbed shop? Was she that tanned yesterday? #ThisMorning"
No doubt, there will be all eyes on Holly when This Morning returns, to see whether her skin colour has returned to a more natural hue.
This Morning airs weekdays at 10.30am on ITV.
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