This Morning viewers were outraged by a £600 rainbow mirror that was featured on their shopping segment.
During Wednesday's show, presenter Georgina Burnett suggested viewers buy the rainbow mirror in order to add a bit of pizazz in their homes.
Georgina showed off an array of rainbow home items such as blankets, bedding, rugs and candles before she pointed towards the designer mirror from Yoni Is Happy.
She explained: "It's very much designer band you'd want people to talk about this because this mirror here is £600."
It seems Holly Willoughby and Phillip Schofield were just as shocked about the price as Holly screamed out 'wow' while Phil was at a loss for words.
Viewers took to Twitter to share their outrage over the eye-watering price.
"£600 for a mirror?!" a user commented. "Not really surprising that ITV and #ThisMorning presenters are out of touch when you consider how much they get paid to sit there for a few hours and giggle."
Another prayed: "£600 for a mirror? May God help you if it breaks..."
"£600 for a rainbow mirror shut the front door. Don't insult me," one viewer posted.
One wasn't too keen on the design and said: "That's not a mirror it's a garden ornament."
As Georgina moved on to promote more items, Phillip, 59, wanted to take a closer look at the mirror as approached it to pick it up.
Worried about the high price tag, Holly quickly told him: "Don't drop it!"
Don't worry, folks - a normal mirror from IKEA is a measly £10 and is perfect for every room.
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