Holly Willoughby's outfits often spark debate - but today’s get-up had viewers baffled.
The presenter wore what has been described as a ‘denim tent’ and a ‘sleeping bag’ by fans of the ITV daytime programme.
The 38-year-old wore the dress, designed by Whistles and costing £179, teamed with matching heels while sat on the famous sofa on Tuesday’s episode.
The mum-of-three debuted the striking look while introducing the day’s schedule with Phillip Schofield, who she presents the programme with.

Fans tweeted their thoughts about her attire.
“Holly looks like she’s wearing a sleeping bag,” said one.
Another posted: “Why is Holly wearing her dressing gown this morning?”
And: “Why is Holly wearing a denim tent ?!”
Over on Instagram, fans were equally unimpressed with today’s wardrobe choice.
“That is not a nice dress. Looks like someone made it from 70s curtains,” said one.
Another said: “Where do they keep finding these awful dresses?," scolded one.
“I thought it was a dressing gown. Not very flattering,” agreed another.
“Sorry, not a fan of this dress..Very dowdy for Holly,” tweeted another.
This Morning airs weekdays from 10am on ITV.