This Morning fans vented their rage as Georgia Toffolo hit the slopes in snow-covered Verbier in Monday's segment.
Waves of anger rippled through social media as This Morning aired picturesque scenes of Toff, 26, skiing at the gorgeous resort.
The I'm A Celebrity... Get Me Out Of Here! star filmed a segment for the breakfast show at the A-list hotspot frequented by the likes of James Blunt and Hugh Grant in Switzerland.
Baffled fans slammed the segment as "bad taste" as they questioned why Toff appeared to be in Verbier while the UK remains in the grip of lockdown.
Among the sea of comments, one wrote: " @thismorning why is Toff in Verbier I hope this is from last year so many of us struggling and do many can’t book holidays in very poor taste."
Georgia told her fans she had filmed the wintery sequence in 2018, years before the coronavirus pandemic took hold on the world.
However, many viewers raged on social media as they were confused about when the star was away in Verbier.
Others wrote: "Really @ thismorning? You are actually showing Toff during lockdown? Really? I give up."
"Why is Toff in Switzerland?!?! Is Stanley Johnson with her by any chance? #thismorning."
" @thismorning when did Toff go to the slopes in Verbier? Hopefully not during a pandemic."
"Toff showing what most of us can't have! #ThisMorning."
Holly Willoughby and Phillip Schofield were drooling with jealousy following the breathtaking segment.
Mother-of-three Holly admitted she would never take anything for granted, ever again.
"Never take anything for granted again," she said.
Phil said: "It's not even going skiing."
Holly added: "That blue sky would be nice right now."
Reality stars have been causing a stir on social media with their "work" holidays.
Stars — including Chloe Ferry and Georgia Steel — have been driving fans wild with their bikini snaps and winter sun photos.
*This Morning airs weekdays from 10am on ITV
